Photoshop's New Look

If you haven’t noticed already, Adobe has come up with a new look for CS3. Instead of every application made up of different elements — butterflies, feathers, and flowers — there are a series of unified icons that are designed under a single visual domain. The look is simplistic yet it has a unique style. I found that the design direction that Adobe took pertaining to CS3 was beautiful and unchallenging in identifying each application. It is a bold design statement that logically fulfills several defensible purposes.

The redesign of CS3 has been launched only a short while ago; however, Adobe is redesigning Photoshop. In my opinion, the new logo is a little too unappealing and overdone. It seems as though sustaining the brand equity of Adobe has gone down the drain. Photoshop has been used by designers, architects, film and video professionals, photographers and students to have control over content and colour…With its new look, it suggests indecision and lack of focus.

The blue glassy texture of the bubble seems focused for consumer flair and makes me think a little less of Photoshop as a professional program. It does not speak to me what Photoshop really is. Photoshop is now targeting toward the average consumer, so perhaps that's who Adobe needs to be marketing to with the new logo. I think I'd be much untroubled with something along the refreshing, professional icons of the adobe logo.