Square Watermelons

Shikaku suika (square watermelons)
It’s interesting how doing things differently can grow into popularity. A farm in Shikoku, Japan started growing watermelons in specially-made glass boxes, which forced the melons into a cubic shape. This innovation became a symbol of Japan's novelty. However, the market for these melons is very small partly because they are prohibitively expensive, costing at least 10,000 yen (around $100).
Besides their curiosity value, square watermelons have some genuine practical benefits. They are easier to stack and package than the round fruit and they are less likely to be damage in transit.

2 comments:

Graphic Designer said...

I remember seeing these in a simpson's episode when they went to japanad thought that they were hilarious but theidea is really smart. square watermelons just make more sense for transport and stacking purposes in stores.

Je Jun Lee said...

However, I wouldn't pay 100 dollars for just a watermelon because it's easier to stack and looks different. Just wondering are they still selling those watermelons in Japan?