Nike Vintage

Nike just came up with a new line of shoes that are fabricated to look exactly the same as Nike waffle-foam running shoes from 1977. The shoes look 30 years old - fresh out of the box. "And it's all there, almost to the stitch. 1970-s grade nylon. Weird Swooshes. Aged laces. Weathered foam. And, of course, those iconic color combos."
It's interesting to see that Nike has completely abandoned the "high performance footwear" strategy to sell these and turned to the nostalgic sentiments of vintage lovers. I think that it totally works solely due to the fact that their logo has not changed for ages. Even those who weren't alive in the 70s recognize these as Nikes because the same old swoosh is everywhere even today. The memorable swoosh allows Nike to target its old customers and the newly acquired Nike lovers who seek the original styles. Just another example of how Nike's clever decision to not redesign their logo came to their advantage.