While doing some "reseach" i came a cross this logo update, for the University of Newastle. The development of the new identity is described in the website as well as the whole Marketing and branding process : http://www.newcastle.edu.au/mpr . What struck me was the radical/diferent way of solving the problem of the logo. I believe that even though there a lot of history, it is still resembled in the shield. I liked how the integrity of the tradition was kept giving it a new, contemporary look. Also i think we could learn something from them, remembering the heated discussions about renaming and rebranding OCAD. We could keep the tradition, but we shouldnt be afraid of change, specially in a UNIVERSITY of design and creativity.
University of NewCastle Rebrand
1 comment:
This is a nice mark. I agree that, even though the mark has been given a contemporary twist, there is a sense of tradition and integrity -- perhaps these are simply the characteristics we attach to horses.
As an additional note: while I appreciate the repetition of the negative space (under the jaw and in the mane) I don't think it's fully resolved -- the jaw looks great. The mane, not so much.
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