Is it a Bird? Is it a Plane? No, it’s Thai in the Sky! This is a newly redesigned Corporate Identity (CI) or logo of Thai airline. The design appears on the ticket booth, direction signs, posters, and even on the uniforms of staff of Thai airline. It would be the most recognizable design in the Suvarnabhumi airport in Thailand. Being in the airport can be a very confusing and frustrating experience, however, this logo has a sense of comfort and peace. I would always be able to find my way, just by looking for this logo.
The graphics really catches my attention. Purple is chosen as the main colour. The graduation of colour matches well with red patterns and it reflects the mysterious and fantastic images of Thailand. At the same time it shows dignity and nobility, which reflects the attitudes and beliefs of the Thailanese people. The uniqueness of the colour system works very well through the use of various coloured designs. The direction sign, which is applied to both sides of the booth, provides clear information required to aid and assist travelers. This is the most effective, iconic and symbolic design of a CI or logo! In comparison to other simple global airline designs, it is the most attractive graphic!!
Remember, it is Thai in the Sky!
Thai in the sky!
1 comment:
This logo says nothing about jets and flying to me, only about the destination, and that is what I like to think about when I am flying. I am loving the colours, the shape, and the typography, and it's doing a great job at persuading me that Thailand has a unique culture and that it would be a beautiful place to visit.
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