Once again, Apple did a great job in their advertisement. The design of the advertisement above looks absolutely beautiful, attractive and clever. This advertisement is about their one-day “price-dropping” event. Honestly, I have never seen Apple computers on sale before I came to Canada (there are no Apple stores in Hong Kong). They probably did it before as sneaky as this one, but I didn’t notice it. Even though, Apple computers do less price-dropping events than other computer retail stores. I actually think this is a good strategy of selling products because if they don’t drop the price often, people will not have to worry about fluctuating prices and price adjustments. This strategy especially works for Apple computers because they own their products. For other computer retail stores, if they have to compete with other stores, they have to drop the price. Therefore, I think this move of Apple is very clever.
Apple one-day event
2 comments:
I don't really think this even looks like something Apple would do. Ya, a bag made from their products is alright, but is not really that creative. If for one day there is going to be a sale at Apple, the advetising should be BIG, because it of course is a big deal.
The image is almost iconic and feels like part of the type they used in the ad. However I really hate their marketing strategy their products.
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