Simply Organic

The logo of the Simply Organic Company has impressed me with a good choice of a colour and the arrangement of types and the logo image. The olive colour gives the impression that the food products are really natural and fresh organic goodness. The image of using herbs is a wonderful choice for associating the brand concept, which provides 100% pure and natural organic herbs and spices and other fresh food. As much as they are one of America’s favorite organic brands, the design, itself is very modern with serif typeface and elegant in comparison to other organic food company logos. The company is proud of their innovation for bringing customers fresh and aromatic hand-selected seasonings of unsurpassed quality. The logo blends really well and fits into what its name reflects. I like the shadow under the herb’s image; it shows the aliveness of the fresh organic food in “3D” impact rather than a flat simple logotype design. However, I am kind of struggling of finding the meaning of ringing the lowercase of the letter “S” and the “O”. I am not sure if it is trying to show a connection of our life and nature but it is still a clever idea of making the logo more professional. I love the design, plus their packaging design of their food products, which are really attractive and gorgeous!