Cocaine = Energy ... Right?

A product of Redux Beverages, the energy drink, Cocaine, didn't last long.

The drink was quickly shut down by the FDA for marketing itself as a street drug alternative. "Street drug alternatives are not intended to supplement the diet. 21 U.S.C. 321(ff). Accordingly, street drug alternatives do not qualify as dietary supplements."

The energy drink listed drug suggestions such as, "Speed in a Can,” “Liquid Cocaine,” and “Cocaine - Instant Rush,” on its website, advertisements as well as the cans themselves.

I'm not sure that the idea of naming an energy drink "cocaine" is really a bad thing. It's pretty much like instant branding; "cocaine" (the word itself) already suggests so much, and most of those suggestive qualities are pretty closely linked to energy drinks. If you walked into a grocery store, looking for an energy drink (let's say you're about to face an all-nighter) and you saw a drink called "Cocaine," odds are you'd think, daamn that stuff is probably PACKED with caffeine, I should try it!

In the end, I really don't think its that big of a deal to title the drink as such. Controversial names attract attention and often make people laugh, too bad the FDA doesn't care about clever branding.

SIDENOTE: What's with the link between red & white and tasty beverages that have something to do with cocaine? (COUGH Coke-A-Cola COUGH)