Audi apparently thought it could pull one over on the residents of Toronto, but it got caught. The automaker from Ingolstadt applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place double "T" statues that measure six feet high and fifteen feet long all over the city for a period of three days. A press release issued by Audi, however, confirms that no commercial would be shot, but rather that the statues are meant to act as billboards advertising the new Audi TT. The placement of the statues as advertisements, though, violates the city's signage laws, and they were removed soon there after.
In a word where Guerrilla, and ambient advertising is fast becoming the norm, do we need laws in place to regulate this unique form of marketing? Is that even plausible given the random nature of the advertising technique. For me, Guerrilla advertising can produce some of the most interesting and innovative ads out there to today. But it raises the question, should it be regulated in some way? Are their public places that advertisers should be not be allowed to leave their mark.
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