Signboard on the floor

While I was walking on Bloor West Street, I found out a very interesting restaurant logo on the sidewalk. It was an Italian restaurant. Its logo appears as an angular reflection across the sidewalk. It made to appear as if you were looking into a mirror. If you are walking along the sidewalk, you cannot miss this creative stenciling. This form of advertising is very effective as you continue to focus on its appearance in the distance and continue to look at it as you approach. It is a very creative way of advertising, one that does not impede pedestrians as they walk down the street, or would be lost if it were a billboard or sign post attached to an overhead building. It is a proven fact that most people look down at the sidewalk when they walk along a street. Some people have a reason for their journey or others are just strolling along; people normally like to see where they are stepping. People might be curious what it is and where the sign is from. They would look inside the window and realize it is an Italian restaurant. This is how the restaurant promotes their existence and attracts people to come inside. It is very impressive! The branding itself is extremely innovative and effective. I like the font that they used to introduce the name of the restaurant, with a beautiful curve and its simplicity. The way of spreading the typography from the one point, it associates dispersing of light from a light bulb. However, an observer must concentrate on all the letters together, focusing on the combination to realize the overall objective, at this point the restaurateurs have achieved their goal; they have a captive audience!