Everyday I walk around OCAD and Queen street and I see countless amounts of kids wearing fitted New Era hats. It's amazing how when I first started wearing them, all there was to choose from was the standard baseball team logo in about 4 colours, but now you can get just about any colour and with any logo to be on the hat. Even stores have their own logos printed on New Era hats and they do sell for quite a pretty penny.

The New Era hats have become possibly the most wanted BRAND of hats this generation has ever seen, because of the ability to have any colour and logo, and also the vast amounts that are available at practically any major retailer. What I believe use to be hats for inner city urbanites has become the most mainstream item everybody has purchased. ( at least once anyways )