Why the change???

"The tv station you once knew as TBS is now changed to 'PEACHTREE TV'" - said the announcer on tv.
Why this change? I have always been a firm believer that the logo for TBS was so sound and solid that this change is just absolutely unnecessary and stupid. i mean how do you go from a simple and sleek look to a design that look like it is meant for kids who watch tree house? I believe it is a big change that came un-announced and too quickly and even though i will not understand the politics that went behind this big change, i do know that the logo couldv'e been executed a lot better to par up with the previous logo. The upside-down dome shape under the tbs just works so well on its own as an icon for the station. it looks like a mouth laughing which ties into there slogan "very funny". but now, its not so funny anymore. Its ugly and unpleasant. As i am writing this, I am currently watch Matrix Reloaded on "peachtree tv" and i notice that the intro and outro reels into the movie are just so different and to me, ugly. Kinda like they completely changed the administrators of the Tv station. In this case I would advise - please go back to the past or continue with the changes you are making TBS because this is not good enough.