GAP

I have noticed GAP fluctuate in terms of brand strategy and its target. In past years GAP's quality as a brand, had been deteriorating and its showed in loss of revenue and overall development. All large companies experience ups and downs, but not all come back with force, GAP is an exception. Having the ability to watch and experience the quality of GAP and its character is quite exceptional. The overall thread quality is at its highest, and the cultural statements being made by GAP,which includes their campaign, "Inspi(red)", are creating only positive feedback. They are tapping into trends and social awareness which is helping push the brand quality of GAP to new levels. Overall, I believe that GAP is a very positive brand, in terms of politics, social awareness and quality.