Great creativity can't save poor strategy

Many people familiar with the rise of "street-wear" fashion are probably familiar with Nike SB (Skateboarding). As someone who has been skateboarding for 10+ years now, I remember when Nike initially tried to break into the market. Bam Margera used to be one of their only riders (this was back in 1998, before jackass, mtv) and they ran hilarious commercials like this. As much as I love this ads, they illustrate the point that great creativity can't surpass poor strategy. Nike Skateboarding dissolved some point in the early 2000's, and among skateboarding circles, Nike was looked down upon as "sell-out" wear. Fast-forward a couple of years and now Nike SB is on the feet of hipsters, hip-hoppers, and the most hardcore of skaters. How did they do it? By realizing that skateboarders favored small, underground, and real; they recruited some of the most obscure underground east-coast pro skaters at the time (Danny Supa, Todd Jordon, Gino Iannucci) and re-launched Nike shoes that skateboarders actually used wear while skating (light shoes like the basketball dunk). While things have gotten more commercial, through limited distribution (you will only find Nike SB's in small boutiques and skateboard shops) Nike managed to crack an extreamly picky and fickle market, bravo, bravo, but I think these ads is hilarious.