frutopia at it again

amoeba corp and socimedia are really trying to breath some life back into this brand. http://www.fruitopia.com/fruitopiasecure/enter.aspx i really like the premise of this contest. it's not one of those mindless check-under-the-cap-and-win dealies. i also like that it encourages you to look at and rate other's work on the online community. this isn't a show stopper idea, but i do think it's a good solution to frutopia's branding problem right now. i mean those commercials they always show at the movies are cool, but i mean, let's step up just a bit more. hey, remember the snapple lady? last i heard, they fired her at snapple. i'm just sayin' is all.