So lately, i find myself singing songs by Beyonce all day everyday, and i've been wondering why? I dont own her CDs, download her music, or listen to her on the radio. Then it hit me, she has become a complete sell out. There is rarely an hour that goes by while watching prime time television without hearing a Beyonce song used to sell a product. From Rooms to Go, to new phones, she is using her name and voice to sell anything and everything. I think that a celebrity using being a spokesperson for a brand is a good way to reach your target market, however when a celebrity is selling things that she probably doesn't use, like Rooms to Go, then thats just a stupid for both the brand and the celebrity. Consumers will not relate your brand to the celebrity and fans of the celebrity will not feel the connection between such brand and celebrity. Heads up to all the future celebrities reading this, if your going to sell out, make sure it relates to you.
Beyonce a total sell out?
2 comments:
As you stated yourself, you have no idea why you're singing her songs even though you dont own her cds, etc... Beyonce has found a way to publicize herself in a more direct manner. Not only is she being paid a bazillion dollars from the companies, but she's getting her music out there by using their promotions. I think its quite clever and evil at the same time.
So many celebrities are selling their image to large companies for so much money, trying to capitalize on an already overloaded market. Beyonce is but one of dozens of celebrities trying to cash in by becoming part of company identities. Nothing but a modern day prostitute really.
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