Brand Experience - Nissan

Just the other day a co-worker was complaining to me about her car. She drives a 2003
Nissan Sentra, which is their line of small family car comparable to the Honda Civic, Toyota Corolla etc. She told me her car's not very reliable, and maintenence seemed to be an issue. Having never owned a Nissan, I would think Nissan makes pretty good cars since it is Japanese make. But when I asked her, she replied "yeah, it's a nissan" in a very un-enthusiastic tone of voice. She always told me a story of when she went for a check-up of the horrible customer service, and all the problems she had to dealt with from the car, and the people. After the short conversation, she got a bit aggravated and sworn to not ever buy a Nissan again.

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