McDonald logo

The McDonalds logo, like many of the other fast food brands logos, was developed in the 1970’s and although has had some refresh work done on it, still carries with it an old fashioned feel.
So what have they done then? Well they haven’t completely redeveloped their logo. They are holding on to the golden arches, which I think is a good thing because it is what they are famous for. They are not revolutionising their brand but evolving it, building upon the strength of the old design features and moving it forwards. Well as refreshing a brand goes, I think they have done a great job. They have kept and maintained the shape of their logo but rethought the way that it can be used. They have kept brand recognition so less discerning individuals will not get confused, they have simply reworked layout and colours.