Solo Mobile

While on the train today, me and a friend of mine saw a promotional ad by Solo Mobile. The headlines read "Now talk to your friends and relatives as long as you want" and had a picture of a guy by a tree drowned in fallen leaves to his chest while he is on the phone. Without realizing, we started critiquing the ad and we both thought the solo mobile logo is a very well done and creative logo but that ad was very ineffective. We both thought that they could've done that ad over-night. It doesn't have a good concept and its been done before over and over.