Loreal Paris has recently released their first range of skin care specifically for men, encompassing cleansers, shaving creams and moisturizers. The company, which has always catered to a female demographic, has finally realized what a huge growing market there is in men's skin care and personal appearance enhancers. It is the age of the metrosexual after all, and the influence of gay culture is extending it's reach into every facet of the male aesthetic market. They have created unique products for men within various age ranges, from youth to mature ages, and their packaging designs are sleek, modern and masculine.
Furthering the reach and marketability of their brand, Loreal has enlisted the help of Kyan, of Queer Eye of the Straight Guy fame, to offer Q and A video responses on men's skin care on their website. The site also features portraits of different men with different skin issues, a self analysis, and an exhaustive list of common complexion ailments among men of any pedigree. The product oozes quality, and it seems to provide a "personalized" skin care regime to the consumer, as any one of us guys can fit into one of the subclasses of skin type outlined on the site. The line is available at Shopper's Drug Mart.
Note of interest: If I was to follow the regime made especially for me, I would need all of the following products...
1. Power Clean - Anti Dullness Face Wash
2. Power Buff - Anti Roughness Exfoliator (1 -3x's weekly, after cleansing)
3. Comfort Max After Shave Balm - With SPF 15
4. Oil Controller - Anti Oiliness Moisturizer
Thats assuming I dont want the Dark Circle Remover for under my eyes. I dont need that....do I???
Loreal Paris Men's Skin Care
1 comment:
Its interesting that our life time we are witnessing a fairly substantial shift in the skin care and now even beauty market.
The natural next step, or even leap, is to men-specific makeup. The first major arrival on this scene is from makeup artist Michele Probst, who works with a long list of very masculine clients like former Vice President Al Gore, Jay Leno, and NFL player Troy Aikman. His new line, called Menaji Camo, includes eye gel and face powder packaged in unthreatening black plastic.
With celebs like Johnny Depp, Pete Wentz of Fall Out Boy,and Jared Leto all lining the peepers with black eyeliner the man-make-up market is defiantly sure to grow.
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