Go On A Tangent!!

Fruitopia, well known beverage company, was introduced in 1994 as Coca-Cola's attempt to muscle in on the success of teas and juice drinks made by Snapple, which later was bought by the Quaker Oats Company. It was targeted at teens and young adults.

Fruitopia’s colorful labels and their advertisement always catches people’s attention.
In the web site, there is very interesting contest going on . It’s called “Go On A Tangent Contest” and I found the commercial method is pretty interesting.
Coca Cola is aiming for low-cost advertisement by having people involved and people around participants will automatically meet the brand Fruitopia.
Additionally, since the prize is very concentrated on people who are interested or involved in graphic design, it is expected to attract much attention.

So now who wants to have a new Apple MacBook??