Juicy Couture



Juicy Couture is a best ever contemporary line of casual apparel based in Pacoima, California, Juicy is known for their terrycloth and velour tracksuits, which have been made famous by the many celebrities who wear them. Juicy Couture's signature slogan "Made in the Glamorous U.S.A." has recently been eradicated from many of the brand's inner labels.
They constantly change their label tag, in 2007; Juicy Couture released a new tag on clothing. The new tag is pink consisting of the signature logo. The tags are all pink and there is a ribbon attached that reads Juicy Couture horizontally.
In the Fall collection of 2007, Juicy Couture once again changed the tags. The tags still consist of a pink tag but now include a piece of cardboard that says "Choose Juicy" on one side and the story of the collection on the other side. There is no longer a pink ribbon.

One of my friends is a big fan of juicy, she keep saying that juicy has come out a new bag and a new skirt recently. I remember she bought a laptop case before that didn’t fit in her laptop, and she bought a pair of juicy shoes which hurt her feet and even bleeding. That makes me feel a bit annoyed and curious. Why there are so many people are fancy with it, although they don’t fit in it or feel uncomfortable. As Juicy Couture already established a well-known brand, and created a fashion trend. That created its reputation psychologically and also emotionally enforces people to purchase the product.

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