Ad Busters

A few years ago, I came across a website called adbusters.org. It was here that I fell in love with spoof advertising and understanding the depths of truths behind it all. A few campaigns that are my favorite would be the Calvin Klein spoof campaign and the Abolut Vodka campaign. The only way a spoof ad can work to the extreme is if the existing brand has a strong identity. If a brand identity holds water, it gives more opportunities and situations to work with in terms of spoofing the company/product, etc…
The website in its entirety is inspirational and clever. Some may be offensive, but these days that doesn’t really seem to count.