I found this is such a great example for rebranding a product with a particular connotation, which is different from its original meaning, but still remain the same purpose itself. This candy shop is named as “Happy Pills”, which located in Barcelona, Spain.One inside, you're met by a wall of various gummie candies. You pick what size "prescription" you want, and then you fill the bottle up to your liking. After that, they seal the bottle with a tamper-proof cap and let you choose which label best suits your mood, in either Spanish or English.
The process and the presentation are clean, enjoyable, and very memorable, long after the candy has been consumed- which happened very quickly.
The thing that really impressed me about this candy shop is that it adheres to a "do one thing and do it well" credo. Most candy shops that I know do their best promote sensory overload (and also are rife with stuffed animals and ribbon).
3 comments:
This looks so awesome. I really want to go, it seems like such a neat idea for a cnady store!
Agreed, as a self confessed sugar addict this looks like my kind of drug.
i think its a great idea, this also reminded me of the packaging of gum, that it changed its packaging like medicine to established the idea that 'gum is good for u'... and the sales of gum have gone up since then..
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