saks sucks?






Saks Fifth Avenue recently updated their logo, to a more organic, free flowing variation. It seems that over the years the company's logo underwent a number of changes, but always remaining with a flowing logo. The previous logo was the most non- organic and the new version is actually quite similar to one that was designed in 1973. I personally liked the older version much better, and I especially dislike how the F is overlaping the other words, it seems like a mistake.

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