Awesome idea in Lancôme mascara ad

Lancôme is one of my favorite makeup brands and is loved by many women. One product is especially loved, its mascara! This is one of the companies most valuable and popular products. Lancôme is very proud of itself in this market. Although it is more expensive than other makeup brands’, its worth it, as its popularity proves with many women. We can even see it in this unique concept ad. When many brands advertise their mascaras, they are commonly emphasizing one main message, the volume it can provide to eyelashes. Therefore, their strategy is using a beautiful female model, in full makeup, with an emphasis on the exaggerating her eyelashes, as if it is thickened magically! The goal of each woman would be to have these eyelashes, which can only be achieved by using these mascaras.
Lancôme lets their mascara speak for itself. No model is involved. I find those other ads uninviting and boring. No creativity, nothing separating one product from another. Here, the ad of Lancôme mascara is very unique from other unbreakable concepts of ads. Lancôme didn’t use an image of gorgeous model, but used a barcode. Barcode seems an irrelevant topic when we think of mascara, however, like the ad did here, making its black lines to be raised up and thick in volume, works much better than others. Since everyone knows that every barcode bar is formed with very straight lines in a lack of freedom, showing the strong power or magic of volumizing them will draw curiosity to the possibilities of this product. It is different, just like each person, causing a desire to experience it. It is very appealing in an unusual but an interesting concept.