Material Choices

Juicy was one of the first jewellery makers for the bracelet charms. The charms retail for about $45-70 each, but are all made in China, and the colour also fades inevitably. Juicy Couture is supposed to be a high-end brand, but this product obviously shows that the material they choose are cheap and unreliable. Tiffany & Co., on the other hand, makes these charms as well, but retail for about $150+, but the finish is alot better. Some consumers don't really care, infact most of the people who do buy juicy is only for the name anyway. In a way, it's kind of like LV making their bags out of rubber, or Mercedez Benz making their car bodies out of plastic.