Japanese lovin' Americans


Today the "I love NY" logo is everywhere: recognizable and re-mixed. It so naturally represents its constituency—in both design and attitude.. I NY's reach and influence today is apparent as much in the number of academic articles written about it as in the number of knock-offs and imitators it has inspired.

Tokyo in the past couple of years has also adapted the campaign creating a remix of "I love New Tokyo" creating stickers on taxi's, television commercials, print ads etc. Im not too sure if its a smart move for the city, due to the fact that they are known to be innovative in fashion, technology, style, design, and art but the people seem to be obsessed with the western culture.
but is this a good image for the city? Have we lost Tokyo to Americans? o_O?

Follow this link to view a video for the "I love New Tokyo" Campaign.
http://octopusdropkick.net/terebi/IloveTokyo.avi

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