I came across this and thought it was a really neat design. It's a paper dispenser designed by Saatchi and Saatchi in Denmark. They simply modified the dispenser and created a green silhouette of South America, and used green paper towels instead of white. On the top it reads: 'Save paper, save the planet.'and then the logo of WWF; So the idea is that as the paper gets pulled out, the amount of green decreases. This reminds people the direct relationship bewteen daily human consumption and the forest. I think this a clever way to raise awareness of the enviornment reduce the use of paper.
WWF Paper Dispenser
1 comment:
This is a brilliant idea. I have seen many of ads on the topic of saving paper and this is the most interesting one. This design is used in an actual paper dispenser, so people whoever use it, they might be reminded to use the paper less. it will be very efficient.
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