honda civic


Perhaps you’ve all seen this outstanding commercial, but it blows my mind every time I get to watch it. It’s for the 2007 Honda Civic and perhaps is quite similar to many car commercials, showing the vehicle being driven all different terrain, however the sound effects are what make this ad so spectacular. All of the sounds are created by human voices. The commercial shows a choir of 60 people, juxtaposed with images of the car being driven in all different conditions. Every sound is created by the choir and is an exact replication of what the car and it’s surroundings would actually sound like. It is a unique idea that is put together extremely well.

http://www.youtube.com/watch?v=KwszmsvEmGA.com/

2 comments:

Wallace K said...

whoever thought about the concept is a Genious ... well at least to me

Rachel said...

I think this commercial is awesome, genious ..it just amazing and the concept is very strong and focuses on all the strengths of the products. the creative team definitely did some serious brainstorming and research to establish such a vision for honda civic. just awesome....!!