Canadian Tire

I'm sure almost everyone has made a purchase at Canadian Tire before, be it for home appliances, car repairs or furniture. The company is a landmark in Canadian retail, having been established in 1922 by John and Edward Billes as a small car parts dealer and garage. Today, Canadian Tire sells everything from camping equipment and clothing to sports items and lighting appliances. However, the company has retained it's original name, which it has, in essence, left behind. But, at this point, it's so established and recognizable that changing it would be a strenuous endeavor.
Which brings me to the brand itself. I always thought it was strange that the maple leaf in the logo is green, instead of red. Also, the large red triangle is a strong symbol, but lacks meaning. In fact, I think it looks like a carrot. But the red, white and green colour scheme carries over into all aspects of the store's brand which does create visual unity. The over hanging aisle signs have become a key icon in the brand, even taking centre stage in their various advertisements.

Side Note: Did anyone else see their ad which placed clothes in between the panes of glass of a bus shelter, along with a "Back to School Sale" sign? I thought it was really clever.