FacebookAd - A Marketers Dream

The mega social networking brand that is Facebook is teaming up with advertisers to use the information we put out into the digital world freely, to better sell to us more products and services and advertise their brands to our 'facefriends'.
Big businesses and mega corps like Amazon and Blockbuster have their own facebook pages inticing their consumers to share their brand pages with their online face friends, spreading the word about the newest release on their homepage or wall. Sounds like free ad space and a whole new level of brand loyalty.

The idea is so that, "ads are less like ads and more like information and content. Facebook is offering the Beacon placement and branded pages for free. In return, the social-networking site gains access to potentially valuable targeting data about what kinds of brands users interact with."

This topic is fairly complex and the best way to understand Facebook's new move is to visit the link below & read the article.

http://adage.com/digital/article?article_id=121806