In keeping with its recent re-branding effort in its stores, Toys R Us has also revamped its logo. The new logo drops the quotation marks around the backwards R and moves the star graphic from it previous prominent position surrounding the R to a more subtle location within the R. The letters have also changed slightly in size, spacing and color. Above, are the old and new logos for comparison.
Im pretty sure Leo Burnett USA is behind the new logo as they have been in charge of the re-branding campaign since 2001 that has seen major changes in store as well as Toys R Us's giraffe mascot Geoffry.
Good-bye grammatically incorrect quotation marks
1 comment:
I think the rebrand was quite successful because it didn't completely change the wordmark. They kept the already well-recognized brand equity, and removed the redundant quotation marks which made things more clear and concise.
I especially like the way they rearranged and resized each character so they all fit together beautifully (particularly the "t-o-y"). It also gives it a more playful look.
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