When you think of public transit you most often think of the TTC and the first image that comes to mind would be that horrible excuse of a logo that they use. However there are many other forms of public transit with much better design and branding. Currently Go Transit is advertising themselves as a more comfortable way to get places, a place where you can sleep, read, and catch up on life, instead of wasting it in traffic. Their logo, newly updated, still seems traditional, however gets the point across that you should take Go to get you to your destinations. York Region used to only have YTR busses, which stands for York Region Transit, whose appearance were just as sad as the TTC’s. But within the last four years has come up with a high tech, well designed and though up mode of public transit. ViVa Busses are a quick reliable method to get you across the city. Not only is the logo modern and well designed the ideals of the company is also well thought out.
Public transit as a brand
1 comment:
The way they are branded and how the buses are designed makes them appear as modern and thus a faster mode of transportation. They have thought everything out too. You can plug in your laptop, you can buy your ticket at the bus shelter and the bus shelter has digital signage that tells you how far the next bus is and if there is a delay.
The buses also have power to make red traffic lights green for more efficient service.
Simply a well thought out brand that has delivered.
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