Meridian Credit Union

After the presentation last week, I got thinking about my bank, and how it identifies itself. As Barbara mentioned, Credit Union's rely on their reputation of offering a superior, personalized banking experience. Everyone pays into a share in the bank's stocks, which creates a feeling of involvement in the running of the union. Even the name itself suggests belonging to an organization, rather than simply being a customer.
Each Credit Union is independently run and owned, so they all have unique identities. The meridian visual identity is a calming blue and exuberant yellow in the shape of a smile. I think it really plays up the personality of the Union, and separates it from more corporate identified financial groups.