VANCOUVER



Alright, knowing that I just may be the only person in this class who follows professional hockey or even professes to care, this might be hard, but bear with me.

The Vancouver Canucks recently changed their team colours and logo, thus the image of their franchise. The new combination is a throwback to retro Canucks colours, back from the 'stick-in-a-box' era of the franchise (the logo was a rectangular representation of a rink with a stick cutting horizontally in the middle to form a 'C'), while retaining the current Orca logo that the team has been trying over past years to integrate into the team's image. The result is sort of a mess.

One, the Orca has little to do with the franchise, hockey, or Vancouver in general. The retro graphic logo that came with the colour scheme is simply much more effective.

Two, the word VANCOUVER is blazoned over the logo not only on the away jersey but on the home jersey. As if the good folks in Vancouver need to know what city they're in.

1 comment:

Kenny Li said...

I was curious about the Vancouver Canucks logo so I read up on it. Apparently the company that owns the Canucks is called Orca Bay. As well, the logo imitates the Native American style of the Haida, native to Vancouver, especially in the carvings and totem poles. In regards to hockey I have no clue, but I guess locality came before it's reference to hockey. (But at least there's ice in that logo!)