Ideas stepping on ideas.

These two ads are almost identical to each other, yet conveys different messages. I appreciate that the outcome is different, one is about the hungry mouths of power outlets and the other is about the big mouth of the Audi A4. The MTV ad is for an environment saving “charity” and Audi is an environment destroying car. It is almost ironic how same image can be viewed as totatlly different ads. Ideas stepping on ideas. Despite all these dissimilarities, they are ridiculously similar. What's makes the difference? I guess it's the soundtrack and the headline. Tone and mood of the ad is very much relying on the music.