Fiji & Sustainable

Fiji Water makes annual sales of $150 million. But, Fiji is not being sustainable and helping the environment.

After several attacks on the bottled-water industry (Fiji, Nestle, Coca-Cola) which are selling unnecessary product at great environmental cost - made them rethink their market positioning or you could say social responsibility. Currently Fiji is working on new strategies in becoming more environmental friendly company and less usage of the plastic.

Fiji announced a strategic plan to be carbon negative — that is, to more than make up for the greenhouse gases released in the creation, transportation and sales of its product. They also announced future goals for using renewable energy, preserving forests and conserving water. Well its about time that all companies get on the bandwagon of sustainability.

Some other environmental points that are in the works such as; planning to install a windmill in 2009 to provide energy to its bottling plant in Fiji in the South Pacific. The transportation of the product will be replaced from trucks to ships from the production plant. The Fiji Water Foundation and Fiji’s owners, have pledged money to protect the Yaqara Valley watershed,which is the main source of Fiji Water.

Like its competitors Coca-Cola, that makes Dasani purified water, has changed its manufacturing method which has helped them to increase recycling and reduce the weight of plastic bottles.

I think this move should have been done a few years ago, but its better now than never. This a mandatory requirement in this day and age - being environmentally friendly and sustainable, is a must!