Adidas by Stella McCartney

The new 07-08 collection for Adidas by Stella McCartney is very nice line. Is it really what their female consumers want to wear? YES! I have noticed a trend over the last several years, companies collaborating with well known designers to create a new version of their apparel and footwear to target fashion conscious people, mass market and athletics.The fashion industry is rapidly growing and venture capital companies realizing the tremendous benefit $$$ by paying attention to trendsetters.
But is Adidas targeting the consumers that works out on a weekly basis, or has the need to wear designer gear to workout better. The collection price points start from $ 80 to 300.00 CD, its a bit pricey. I am sure that some of the buyers will over look that part and still buy the line.

The Stella and Adidas relationship started in 2004 and other companies have been a part of the high-end market, translating it into the mass market. Such examples are Karl Lagerfeld, Madonna, Viktor & Rolf for H&M; Alexander McQueen for PUMA and Issac Mirzah for Fair weathers and Target. Most of the time the merchandise sells out within a few hours. I have read a bunch of reviews from different fashion sites about the Stella collection they have all been positive. The viewers commend the quality,design and cutting edge footwear and it is a must-have accessory. I guess that's where your money is going the design, the brand and the name, its a combination.