Saw an advertisement for mountain dew's newer drink in the subway today, apparently AMP is an energy drink produced and distributed by PepsiCo under the Mountain Dew soft drink brand. It was launched to compete with Red Bull. The beverage is available in 8.4 fl.oz., 16 fl.oz. tallboy. It is still based on the original flavor of mountain dew however it's "enhanced" with a variety of ingredients typically found in energy drinks (taurine, ginseng, guarana, etc.) I believe that the design of this can matches well with their marketing approach with the high intensity action sports. It seems to have a cleaner design yet maintaining the consistency of their other brands labels that can be found on their website: http://www.mountaindew.com/ Personally I think it's a interesting design but I wouldn't drink it or any other energy drink, not my cup of tea.
fuel whatever...
3 comments:
It's kind of funny. Mountain Dew got into a lot of trouble here in Canada because of putting too much caffeine into their drinks. Now that the energy drink craze has taken over North America, having exceeded the daily limit-dose of caffeine is trendy. It makes no sense if you ask me.
Mountain Dew seems to come out with a new flavor every month. I would argue they are having a tough time maintaining their brand image. I haven't seen a Mountain Dew ad in a long time
NOTHING .. can compete with RedBull
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