School as a brand

With this 2 years, most of the colleges in Toronto becoming to have thrie ads. I don't know why mayb it's because they want to say their school is successful or they want to earn more students to get money from their school. George Brown, Cenntrial college, Reyerson....are having ads on the subway, bus and everywhere on the street. I think if this is a really good school, its no need to promote as a brand, students would come to you such the school is famous and successful. Like U of T and OCAD, have you seen thoes school promote as a brand? I think it would be and it will never be!