eBay Is A Dog Race?

I was watching tv the other day and I spotted this ad. If you don't care to watch it, it shows about 5 - 8 people running in a dog race. They're viciously running, there's a cheering crowd and after a little bit you realize they're chasing a vintage radio. At the end one man wins, and the words, "It's better when you win it." appear on screen. The commercial ends with the man that won siting in his house appreciating his new vintage radio and a loud, enthusiastic voice says, "eBay! Shop Victoriously!"

I love the eBay as a dog race metaphor. It's terribly clever. As an ad / metaphor it highlights the best qualities within the auction-based online shopping brand: the winning.