cool logo for hospital

This logo is owned by Joseph Brant Memorial Hospital, which is located in Burlington, Ontario. At first, it appealed to me because it seemed very similar to the logo of The Bay, which exaggerates the “B” in a calligraphy style as this logo does. So, I looked at it closely and found the image of a bird inside of the letter “B”. The bird that is a traditional symbol of hope is nicely done with the beautiful shape and its figure that is flowing naturally. It is very impressive. The colour, sky blue, is an excellent choice. It is appealing for two reasons; it represents the sky, which adds effects of endless possibilities, to dream or wish and the calmness and peacefulness of the blue colour. It is a very powerful symbol of the hospital itself rather than using the conventional symbol, “+”. The overall identity of the hospital is very well recognized with the peaceful theme, however, I just wonder if people might realize this as a hospital symbol. My hope is that the patients of the hospital identify the symbol with the excellent care they have received from the hospital.