The branding of newspaper is actually quite interesting, when you think of your choice newspaper to read, there are many different messages, views, and therefore brand identities that each have. Compare for a moment The Sun with the Globe and Mail. Different views, different morals and values, very different layout and of course there are different people who read these papers. Each newspaper has attracts their customers based not only on their views about also based on the different layouts. I read the Toronto Star, what does that say about me?
The Brand of News
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