McDonalds wants a piece of the $60billionUS coffee business.
They are going after Starbucks by introducing a new line of specialty coffees with a swankier look, including iced drinks, smoothies and fancy mochachocalattafrappacinos. These drinks are similar to those featured at Starbucks but are offered at a lower price point. McDonalds is hoping to become not only a fast food destination but beverage destination as well.
There is something about the combination of fluorescent lights, screaming childre, and uncomfortable metal seating that is not entirely appealing when wanting to grab a relaxing coffee with friends.
Starbucks has a loyal brand following (myself not included) and I think many would agree in that their groupies would not want to 'degrade' themselves to a low grade version of their fancy coffee original.
That said, McDonalds is never going to be Starbucks and I don't think they want to be. This is an interesting move on making these types of beverages accessible to those who do not want to or can not afford the pricey Starbucks versions.
As well, it offers something new to those who bring their kids to MickeyD's offering a more enjoyable experience.
Mc Donalds vs Starbucks. It's on like Donkey Kong.
1 comment:
O my gosh. McDonald's is so silly. Why don't they just work on optimizing what they offer and are known for, instead of trying to creep into other companies' territory? It's like when they started doing deli sandwhiches (a la Quiznos and Subway). But at least that was less of a jump. McDonald's will never be a coffee destination.
Identity crisis!
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