If nobody has ever been to Cole Haan, you should go. If nobody know's that they are owned by Nike, you do now. You would never think that a sophisticated Brand, such as Cole Haan was owned by Nike: the store is very different, the people working are very different, the floor is carpeted, the employees are nice, the shoes and jackets are good and the overall class of the place is nice. Nike has done such a great job at developing sub Brand equities within their larger groups, so good that nobody would ever know except for the fact that some Cole haan shoes/boots are made using Nike technology. So when you surprisingly ask, "Wow, Nike technology?", the employee then let's you in on a secret, "We're owned by Nike". The ability to have such difference in brand character is great, oh, did you know that Far Coast (Bay and Bloor) is owned by coke?
1 comment:
I really didn't know that, although I often make visit to the place.
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