Quiksilver and ROXY

Quiksilver is never a really very big brand in Canada (at lease since I came here to study). Perhaps it is because their cloths are mainly targeted to people who do wake boarding, surfing, and other water sport, which there aren’t many places in Canada can let people to do it. That should be the reason why their business only focuses on Vancouver within Canada. The thing I want to say is their logo of their women clothing line – Roxy. Roxy’s logo is from by two copies of the Quiksilver logo, which forms a heart. I think it is just brilliant because in this case it keeps the connecting of these two companies but in the same time it converses the totally boyish logo in to a totally girly logo. I think they did a job on the designing the logo.