Mercedes Benz is adding a new spin on their brand image by having introduced on Nov 1st, their first ever acoustic logo. The sound is supposed to put focus on the star as a Mercedes Benz trademark. “Our new sound logo is going to make the Mercedes-Benz brand not only visually, but also acoustically distinctive, and thus more quickly recognizable,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “This acoustic trademark is a perfect fit for Mercedes-Benz — it is emotional, elegant, and unmistakably associated with our brand.”
The acoustic logo is a neat idea but there is something quite eerie about the young child's voice. The original track is based off of young choir boys from the 1990s. In my opinion it is haunting and reminiscent of something found in a horror film, not quite in sync with the sophistication of Mercedes Benz.
Mercedes-Benz Acoustic Logo
3 comments:
I'm going to have to agree. That sound-logo was TERRIFYING. I'm not a fan of the creepy children singing in horror movies, nor am I a fan of creepy children singing for Mercedes. That may be subjective but I've got this sinking suspicion that we're not the only ones that are creeped out by the choir boys.
I agree that sound-logo was a failiure as well. It's just not for Mercedes.
the sound logo is a good idea, but the sound choice is absolutely horrible
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