Female Bird

Sephora retail is doing extremely well since they launched their store in North America. With triple digit growth for the last five years, Sephora is one of the fastest growing retailers in the US. Their sleek black and white logo is very distinguished within the retail market, very modern and classy. I was wondering what the logo referred to: Sephora is rooted from the Greek word Tzipporah which means "bird" (female) in Hebrew. The name is from the Bible, the name for Moses's wife in the book of Exodus. i find this very interesting, the relation from Hebrew, bible to modern day cosmetic retailer.