You want what you want when you want it.

My recent project about making ad for Blackberry gave me a chance to research on this high-tech hybrid of gadgets. People's tendency toward go smaller and getting what they need whenever they want fuels the development of gadgets like Blackberry.
What I'm focusing on this log is how people's life style affects the brand and it's creation.

people racing around with high-tech gadgets, while juggling their many daily tasks. Life has only continued to speed up. In fact, we may often feel we're caught in a tornado. At times, our lives seem to be whirling out of control. When this happens, the competing demands of work, home, and family may seem more than we can handle. In purpose of helping reducing their stress by speeding up the process, high-tech gadgets like Blackberry has appeared and occupied the market. It's a creation of brand sorely satisfying people's needs.